TURNKEY PUBLIC MANAGEMENT TOOLKITS--Helping managers and consultants assess and improve the delivery of programs and services in the public sector.
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TURNKEY PUBLIC MANAGEMENT TOOLKITS--Helping managers and consultants assess and improve the delivery of programs and services in the public sector.
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This chart summarizes key elements in the strategic planning process in a public sector context.
This chart provides a summary of the strategic planning process in a public sector context.
This summary chart provides examples of trends and pressures related to the communications function.
This chart provides an example of a template to assess the implications for the organization of the external trends and pressures identified.

Communications Strategic Planning Template (31 slides)

$20.00 $0.00

The communications function in government agencies faces a number of challenges including the wide range of social media channels used by the public, the need for real time communications, public expectations for instantaneous information, increasing interactive communications with clients and the public, and multiple communications channels.

The communications strategic planning template will help you address these issues by fostering dialogue around all the key elements of the communications function:

  • External trends affecting the communications function 

  • Stakeholder expectations of the communications function, such as issues management, strategic communications advice, event planning and management, high quality communications products.

  • Scope of communications activities, objectives and outcomes

  • Strengths, weaknesses and key challenges facing the communications organization

  • Risks and mitigation measures (e.g., inconsistent messaging, negative media coverage)

  • Workload trends and projections (e.g., communications programs, new communications products, media releases, speeches, public events)

  • Financial situation and key financial pressures

  • People priorities and competency gaps (e.g., product development, knowledge of social media, media relations)

  • Performance targets and results (e.g., public awareness, media coverage, web traffic volume, client satisfaction with communications services)

  • Status of current initiatives and projects

  • Strategic priorities and projects in the way ahead

  • Accountability for leading and delivering the projects

  • Project implementation plans.

The template contains content and examples specific to communications for external trends, stakeholder expectations, risks, activities, workload indicators, skills and competencies, and performance indicators.

Purchase this tool and you will receive an email with a link to download the template (31 slides) in a PowerPoint fully editable format.

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